Program Summary
The purpose
of marketing tobacco to children is to
create life long customers. Understanding
the nature of advertising
and the affects of imaging helps students
become critical consumers of media.
This
project's goal is to prevent youth from
using tobacco and to reduce exposure to
smoking in workplaces by mobilizing
students, teachers, parents and community
leaders to work together against these
problems.
Our project
is grounded in the lessons of previous
public health campaigns, which demonstrate
that the greater the investment in
comprehensive programs of evidence-based
components, the greater the health benefits.
The program
consists of several initiatives including
the following:
Provides
middle schools and high schools with
empowering educational tools and
resources for teachers, students,
parents and community leaders who
customize school-based curricula and
develop tobacco-prevention projects.